In addition to a new logo, the firm revealed its new brand promise "Partners in Progress"
Anthony Harper underwent a rebranding last month, unveiling a new logo and brand promise.
According to a letter by CEO Lisa Jacobs, the brand promise “Partners in Progress” reflected the firm’s “ongoing dedication to advancing our firm and maintaining our strong relationships with clients, partners, and team members”. The reveal of the new brand accompanies the relocation of the firm’s Tāmaki Makaurau/Auckland office to Level 34 of the ANZ Centre on Albert Street.
“This commitment to partnership and progress has been fundamental to our firm's philosophy throughout its 150-year history”, she explained.
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Jacobs added that the new logo was an embodiment of this commitment, “with the angled 'A' symbolising forward momentum and the 'H' representing trust and stability”.
“This visual representation highlights our focus on progress while ensuring a stable foundation in every client interaction”, she wrote.
The rebrand includes a refreshed visual identity for Anthony Harper “featuring warm tones in photography and a modern, clean design” as a reflection of the firm’s core values.