Tim Peacocke is skilled at traversing the legal, commercial and financial sides of the business – and forming effective relationships with all stakeholders (in New Zealand and overseas) – thereby making him an invaluable "key man". He is responsible for a much wider portfolio than the responsibilities that fall within the role of general counsel. This includes compliance, regulatory issues and government relations. Peacocke is always focused on developing himself, his skill set and the legal team, with one eye firmly on innovation. He has a small team and engenders total loyalty from those who work under him.