Potter IP, a modern law firm (established 2014) dedicated to intellectual property, from the outset has set itself the task of integrating legal tech and creating a thoroughly modern workplace and work culture. As they put it to us: “From day one, Potter IP created a culture under which all team members invent and innovate – half a day spent doing client work, half a day creating. That creation can be on internal systems, a new product or service, or even creation of A.I. based legal tech.”