The tool will help global companies to navigate the process of entering the Australian market
Hall & Wilcox has debuted a “first of its kind” app designed to help global companies enter the Australian market.
The Market Entry App was developed with the goal of helping foreign businesses grasp crucial legal and regulatory factors before they set up shop in Australia. On the app, users respond to a series of dynamic questions that then generates a customised report of what they need to consider in order to enter the market.
The questionnaire can be completed in five minutes.
“Australia relies heavily on foreign investment to sustain and improve our living standards. While our regulatory landscape is generally business and investor-friendly, there are still numerous aspects to consider when first entering this market”, said Oliver Jankowsky, who leads the firm’s international practice. “Our goal is to make it easier for foreign investors to take the leap into Australia. This new tool, along with our existing FIRB App, give foreign investors an initial roadmap of what they need to consider. Ultimately, we want to encourage and support foreign investment in Australia”.
Jankowsky spearheaded the app’s development with participation from Anne Utecht and Cristian Vinci. Utecht oversaw the project’s development while Vinci worked on coding.
“We anticipate this product will help streamline initial conversations by addressing common queries upfront, allowing us to dedicate more time to complex advisory work that adds greater value for our clients”, Jankowsky said.
The app has been available on Hall & Wilcox’s website as a free tool. The rollout of the tool is in line with the firm’s Smarter Law approach.
