Kerrs, Ligeti Partners, New South Lawyers, Stevens & Associates Lawyers rely on technology
Australasian Lawyer’s Fastest-Growing Law Firms for 2023 have gone out of their way to utilize developments in technology to fuel the trajectory of their growth.
Stevens & Associates Lawyers, boutique employment law professionals, has implemented a search engine optimization strategy and website redesign, which have shifted the firm’s focus from employer and company clients to a mix including employees and individuals.
“Our SEO and website strategy have made the firm more resilient by having a constant flow of potential new clients,” said Josh Hoggett, one of the firm’s solicitors.
The Sydney-based firm uses new website pages to grow specific business areas and to target online clients. It has partnered with Yo Media, a new marketing agency, to maintain and enhance its online presence and to attract clients via Google searches.
“When people inquire online, a lawyer will call them back within an hour, not a receptionist or paralegal,” Hoggett told Australasian Lawyer. “Our conversion rates suggest that prospective clients like speaking with someone who knows the subject matter and are more likely to come on board with us.”
Australasian Lawyer also named Kerrs a Fast Firm for this year. Kerrs has a paperless office. The firm’s leaders have worked to develop uniform processes across its teams and have continued to leverage technology to ensure that Kerrs remains on the cutting edge.
Tean Kerr, the firm’s founder and director, has invested in digital technology to maximise connectivity in the modern workplace, to promote team spirit and collegiality, and to encourage a flexible and supportive environment where employees can shine.
New South Lawyers and Ligeti Partners are also harnessing technological advancements in their expansion journeys.
“Our innovative approach to legal technology and processes has streamlined our operations and enhanced efficiency, allowing us to deliver results more cost-effectively,” said George Bazouni, co-founder and managing director of New South Lawyers.
“We’re looking to technology to work out the best way of overseeing and actioning things appropriately,” said Virginia Waters, principal lawyer at Ligeti Partners.
The full list of Australia’s Fastest-Growing Law Firms of 2023 can be found here.
