Coutts stands out for its innovative approach to workplace culture. The legal profession can be frustratingly hierarchical and rigid for many, so Coutts “attracts best talent through genuinely flexible work hours and conditions – not just lip service – but actually allowing staff to work when and where as suitable.” This includes strong utilisation of text-messaging systems to assign work flexibly, a commitment to upward career mobility predicated on more than simply hours and years worked, as well as a strong dedication to wellness programs for staff and payment for passionate volunteer work done on the firm’s time.