The new brand is indicative of the firm's ongoing evolution
Colin Biggers & Paisley (CBP) has unveiled a new brand identity and website as it approaches its 125th anniversary next year.
The move follows the election of Dr Andrew Murray as deputy managing partner last month, and is indicative of the firm’s ongoing evolution, CBP said.
“Our new brand identity captures the essence of Colin Biggers & Paisley: a dynamic and forward-thinking legal practice that brings clarity to complexity and delivers outcome-focused legal solutions,” managing partner Nick Crennan said.
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He added that the firm had considered feedback not just from its leaders but from a varied group as it crafted the new brand.
"We sought input from our leaders, staff, partners, clients, and referrers through surveys and focus groups, and workshopped our messaging over many months to ensure we captured the essence of what our practice means to our clients and our people", Crennan explained.
CBP was established in 1900 as a Sydney-based boutique.