The arbitration firm debuted a new logo and design for its website during the Seoul ADR Festival
Global arbitration firm Peter & Kim has announced a rebrand in celebration of its five-year anniversary.
The firm debuted a new logo and design for its website at the 2024 Seoul ADR Festival, the same event where it was officially launched five years ago. According to Peter & Kim, the updated identity “reflects Peter & Kim’s unique offering, bridging Europe and the Asia-Pacific, the unity of its multicultural team, and its commitment to excellence and positive impact in the provision of bespoke, specialised international arbitration services”.
“We believe that our impact matters. Our diversity is one of the firm’s greatest strengths, with deep expertise in key jurisdictions and seamless connections across our offices. This has been at the core of our success over the last five years. Our brand reflects that connection – within our team, to our clients and with the profession. We consider that our brand should exemplify that commitment to excellence as we continue into our next phase of growth”, founding partner Kevin Kim said.
Lawyers from Peter & Kim’s branches in Seoul, Singapore, Sydney, Geneva, and Zurich participated in the anniversary celebration event.
“In establishing Peter & Kim we were driven by the desire to create a firm with a strong civil law offering, supported by robust common law credentials. The talent that exists within the team and the momentum achieved in the last five years honours that vision. We built this bridge between the legal systems as we built our bridge between Asia and Europe”, founding partner Dr Wolfgang Peter said.
The Seoul ADR Festival is being held at the Korea National University of Arts this week.
